U.S. Hispanic consumers: CPG spending per visit by category 2014

Average shopping expenditure per visit of Hispanics on consumer packaged goods (CPG) in the United States in 2014, by category

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Release date

March 2015

Region

United States

Survey time period

September to November 2014

Number of respondents

1,568 respondents

Age group

18 years and older

Special properties

Hispanic shoppers

Method of interview

Online survey

Supplementary notes

For the Hispanic oversamples, in order to reach a more representative population, Nielsen conducted a portion of the survey using a CATI (computer-assisted telephone interviewing) system. Both mobile-only respondents and those with a landline were contacted using this method.

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