This statistic illustrates the main reasons business-to-business (B2B) and business-to-customer (B2C) marketers reported to use telemarketing in the United Kingdom in 2014. It shows that B2B marketers mainly used telemarketing to "generate leads", whilst most common reason for B2C markteres was "upselling".
Leading reasons B2B and B2C marketers use telemarketing in the United Kingdom (UK) in 2014
Characteristic
B2C
B2B
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DMA. (September 25, 2014). Leading reasons B2B and B2C marketers use telemarketing in the United Kingdom (UK) in 2014 [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/427445/reasons-for-using-telemarketing-by-b2b-and-b2c-uk/
DMA. "Leading reasons B2B and B2C marketers use telemarketing in the United Kingdom (UK) in 2014." Chart. September 25, 2014. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/427445/reasons-for-using-telemarketing-by-b2b-and-b2c-uk/
DMA. (2014). Leading reasons B2B and B2C marketers use telemarketing in the United Kingdom (UK) in 2014. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/427445/reasons-for-using-telemarketing-by-b2b-and-b2c-uk/
DMA. "Leading Reasons B2b and B2c Marketers Use Telemarketing in The United Kingdom (Uk) in 2014." Statista, Statista Inc., 25 Sep 2014, https://www.statista.com/statistics/427445/reasons-for-using-telemarketing-by-b2b-and-b2c-uk/
DMA, Leading reasons B2B and B2C marketers use telemarketing in the United Kingdom (UK) in 2014 Statista, https://www.statista.com/statistics/427445/reasons-for-using-telemarketing-by-b2b-and-b2c-uk/ (last visited July 27, 2024)
Leading reasons B2B and B2C marketers use telemarketing in the United Kingdom (UK) in 2014 [Graph], DMA, September 25, 2014. [Online]. Available: https://www.statista.com/statistics/427445/reasons-for-using-telemarketing-by-b2b-and-b2c-uk/