This statistic illustrates the main reasons business-to-business (B2B) and business-to-customer (B2C) marketers reported to use telemarketing in the United Kingdom in 2014. It shows that B2B marketers mainly used telemarketing to "generate leads", whilst most common reason for B2C markteres was "upselling".
Leading reasons B2B and B2C marketers use telemarketing in the United Kingdom (UK) in 2014
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DMA. (September 25, 2014). Leading reasons B2B and B2C marketers use telemarketing in the United Kingdom (UK) in 2014 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/427445/reasons-for-using-telemarketing-by-b2b-and-b2c-uk/
DMA. "Leading reasons B2B and B2C marketers use telemarketing in the United Kingdom (UK) in 2014." Chart. September 25, 2014. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/427445/reasons-for-using-telemarketing-by-b2b-and-b2c-uk/
DMA. (2014). Leading reasons B2B and B2C marketers use telemarketing in the United Kingdom (UK) in 2014. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/427445/reasons-for-using-telemarketing-by-b2b-and-b2c-uk/
DMA. "Leading Reasons B2b and B2c Marketers Use Telemarketing in The United Kingdom (Uk) in 2014." Statista, Statista Inc., 25 Sep 2014, https://www.statista.com/statistics/427445/reasons-for-using-telemarketing-by-b2b-and-b2c-uk/
DMA, Leading reasons B2B and B2C marketers use telemarketing in the United Kingdom (UK) in 2014 Statista, https://www.statista.com/statistics/427445/reasons-for-using-telemarketing-by-b2b-and-b2c-uk/ (last visited December 22, 2024)
Leading reasons B2B and B2C marketers use telemarketing in the United Kingdom (UK) in 2014 [Graph], DMA, September 25, 2014. [Online]. Available: https://www.statista.com/statistics/427445/reasons-for-using-telemarketing-by-b2b-and-b2c-uk/
