During a September 2020 survey fielded in the United States, 51 percent of respondents stated that their purchasing decisions were influences by social media ads; 49 percent said they were not. Social network advertising spending in the U.S. was estimated at 40.3 billion U.S: dollars in 2020.
Share of consumers whose purchasing decisions were influenced by social media advertising in the United States as of September 2020
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Allocadia. (December 16, 2020). Share of consumers whose purchasing decisions were influenced by social media advertising in the United States as of September 2020 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/427336/social-media-influence-purchase/
Allocadia. "Share of consumers whose purchasing decisions were influenced by social media advertising in the United States as of September 2020." Chart. December 16, 2020. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/427336/social-media-influence-purchase/
Allocadia. (2020). Share of consumers whose purchasing decisions were influenced by social media advertising in the United States as of September 2020. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/427336/social-media-influence-purchase/
Allocadia. "Share of Consumers Whose Purchasing Decisions Were Influenced by Social Media Advertising in The United States as of September 2020." Statista, Statista Inc., 16 Dec 2020, https://www.statista.com/statistics/427336/social-media-influence-purchase/
Allocadia, Share of consumers whose purchasing decisions were influenced by social media advertising in the United States as of September 2020 Statista, https://www.statista.com/statistics/427336/social-media-influence-purchase/ (last visited December 30, 2024)
Share of consumers whose purchasing decisions were influenced by social media advertising in the United States as of September 2020 [Graph], Allocadia, December 16, 2020. [Online]. Available: https://www.statista.com/statistics/427336/social-media-influence-purchase/
