Share of online shoppers in France 2010-2019, by study level

Published by Statista Research Department, Nov 29, 2023
This statistic presents the share of people in France who did online purchases from 2010 to 2019, according to their educational achievements. It reveals that the share of higher education degree holders who bought things online was approximately 7 percentage points higher than among Baccalauréat holders in 2017. Two years later, the online purchase penetration has continued to evolve for all study levels, and for Baccalauréat holders it reached 64.5 percent in 2019.

Online purchase penetration in France from 2010 to 2019, by study level

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Release date

April 2020

Region

France

Survey time period

2010 to 2019

Age group

15 years and older

Special properties

usage in the last three months

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

Scope: people living in an ordinary household in France (including overseas departments and territories).

*CEP (Certificat d'études primaires): diploma awarded at the end of elementary primary education. It was discontinued in 1989.

**BEP (Brevet d'études professionnelles) and CAP (Certificat d'aptitude professionnelle): 2-year programs following lower secondary school. DNB (Diplôme national du brevet): national exam taken at the end of lower secondary school.

*** Baccalauréat: diploma taken at the end of the lycée (high school), which is required to pursue studies at the university.

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