United Parks & Resorts' attendance in the U.S. 2010-2023

In 2023, United Parks & Resorts locations received over 21.6 million visitors in the United States. This figure shows a slight decrease compared to the previous year's total of roughly 22 million visitors. The company's total attendance peaked in 2012 at over 24 million.

Attendance at SeaWorld Orlando

SeaWorld Entertainment is a U.S.-based company which owns and operates amusement and theme parks in Orlando (Florida), San Antonio (Texas), and San Diego (California). Its flagship recreational destination is the SeaWorld Orlando theme park and marine zoological park which ranked amongst the most popular theme parks in North America in 2021. Before the pandemic, the number of attendees at the SeaWorld Orlando was exhibiting an upward trend despite the release of the documentary film “Blackfish”, which raised significant concerns about the treatment of orca species kept in captivity at SeaWord parks.

How much revenue does SeaWorld Entertainment generate?

In 2022, SeaWorld Entertainment recorded a revenue of approximately 1.73 billion U.S. dollars. When breaking SeaWorld's revenue down by segment, over 965 million U.S. dollars in revenue was generated by admissions, which made it SeaWorld's main form of income. The remainder of SeaWorld's revenue from 2022 came from various other sources, such as food and merchandise sales. To put these figures into perspective, the revenue generated for The Walt Disney Company in 2022 by parks and resorts was 28.71 billion U.S. dollars.