According to a survey by Rakuten Insight on online travel agencies (OTA) conducted in June 2023, 50 percent of Indonesian respondents stated that they had used an online travel agency. One of the most popular online travel agencies in Indonesia is Traveloka, one of Indonesia's unicorn start-ups.
Online travel agency usage in Indonesia as of June 2023
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Online travel agency usage in Indonesia as of June 2023
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The survey question was: "Have you used an online travel agency (OTA) before? (e.g. Agoda, Skyscanner, Booking.com, TripAdvisor)"
Figures may not equal 100 percent due to rounding.
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Rakuten Insight. (August 2, 2023). Online travel agency usage in Indonesia as of June 2023 [Graph]. In Statista. Retrieved March 02, 2025, from https://www.statista.com/statistics/1200578/indonesia-online-travel-agency-usage/
Rakuten Insight. "Online travel agency usage in Indonesia as of June 2023." Chart. August 2, 2023. Statista. Accessed March 02, 2025. https://www.statista.com/statistics/1200578/indonesia-online-travel-agency-usage/
Rakuten Insight. (2023). Online travel agency usage in Indonesia as of June 2023. Statista. Statista Inc.. Accessed: March 02, 2025. https://www.statista.com/statistics/1200578/indonesia-online-travel-agency-usage/
Rakuten Insight. "Online Travel Agency Usage in Indonesia as of June 2023." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1200578/indonesia-online-travel-agency-usage/
Rakuten Insight, Online travel agency usage in Indonesia as of June 2023 Statista, https://www.statista.com/statistics/1200578/indonesia-online-travel-agency-usage/ (last visited March 02, 2025)
Online travel agency usage in Indonesia as of June 2023 [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1200578/indonesia-online-travel-agency-usage/
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