This statistic presents the share of social media advertising expenditure as percentage of digital display advertising spending worldwide from 2013 to 2017, sorted by region. In 2014, social media advertising in North America accounted for 32.7 percent of digital display ad expenditure.
Social media advertising expenditure as share of digital advertising spending worldwide from 2013 to 2017, by region
Characteristic
Western Europe
North America
Asia Pacific
Central and Eastern Europe
Latin America
Middle East and Africa
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*Forecast Includes paid advertising appearing within social networks, social network games and social network apps; excludes spending by marketers that goes toward developing or maintaining a social network presence.
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eMarketer. (April 23, 2015). Social media advertising expenditure as share of digital advertising spending worldwide from 2013 to 2017, by region [Graph]. In Statista. Retrieved July 23, 2024, from https://www.statista.com/statistics/426475/social-media-advertising-share-region/
eMarketer. "Social media advertising expenditure as share of digital advertising spending worldwide from 2013 to 2017, by region." Chart. April 23, 2015. Statista. Accessed July 23, 2024. https://www.statista.com/statistics/426475/social-media-advertising-share-region/
eMarketer. (2015). Social media advertising expenditure as share of digital advertising spending worldwide from 2013 to 2017, by region. Statista. Statista Inc.. Accessed: July 23, 2024. https://www.statista.com/statistics/426475/social-media-advertising-share-region/
eMarketer. "Social Media Advertising Expenditure as Share of Digital Advertising Spending Worldwide from 2013 to 2017, by Region." Statista, Statista Inc., 23 Apr 2015, https://www.statista.com/statistics/426475/social-media-advertising-share-region/
eMarketer, Social media advertising expenditure as share of digital advertising spending worldwide from 2013 to 2017, by region Statista, https://www.statista.com/statistics/426475/social-media-advertising-share-region/ (last visited July 23, 2024)
Social media advertising expenditure as share of digital advertising spending worldwide from 2013 to 2017, by region [Graph], eMarketer, April 23, 2015. [Online]. Available: https://www.statista.com/statistics/426475/social-media-advertising-share-region/