T. Ozbun
Research expert covering food retail and all food topics for Italy and Brazil
Get in touch with us nowMarket share of private label fruit juice in Italy 2007-2018
The market share of private label fruit juice as a proportion of the volume of all fruit juice consumed in Italy was mainly affected by positive variations from 2007 to 2018. In 2007, private labels had a market share of around 28.1 percent of all fruit juice consumed, increasing to 38 percent in 2017. As of 2018, the total market share of private label fruit juice amounted to 37.5 percent.
