Weekly media consumption in India 2014
The graph shows the average number of hours spent using media among consumers in India as of May 2014. The source found that respondents in India spent on average 6.4 hours (384 minutes) per week accessing pirated TV shows and movies streamed or downloaded from the internet in the measured period.
Video content consumption in India – additional information
Studies show that consumers in India spend most of their media time with video content and the majority of that time is devoted to all sorts of digital video. In the Southeast Asia region, India ranked third in regards to the share of consumers who access TV or movie content online. On a monthly basis, Indian viewers between the ages of 25 to 34 years watched an average of 62.8 online videos per viewer. It was found that respondents in the country spent on average nearly 10 hours a week with online TV and 6 hours accessing legal internet sources of movies and TV programs in 2014.
Even though in the first quarter of 2014 video-on-demand services in India were believed to reach 21 percent of the population, as opposed to 46 percent in the United States, the Indian market is a very potent one judging by the frequency of viewing video-on-demand. Of those consumers with access to VoD services, 52 percent claim to watch it daily, 21 percent say they view content from VoD providers a few times each week and 17 percent - every other day.
When it comes to the type of devices used by consumers in India to access video-on-demand, the most common choice was a computer, with 87 percent of respondents citing laptops or desktops as their favorite device to watch VoD. TV screen ranked second and mobile phone followed, with 46 percent of Indian consumers accessing on-demand content via this device. And while the majority of respondents identify their own home as a preferred location for viewing video-on-demand, approximately one quarter likes to watch it while travelling or while commuting.
Video content consumption in India – additional information
Studies show that consumers in India spend most of their media time with video content and the majority of that time is devoted to all sorts of digital video. In the Southeast Asia region, India ranked third in regards to the share of consumers who access TV or movie content online. On a monthly basis, Indian viewers between the ages of 25 to 34 years watched an average of 62.8 online videos per viewer. It was found that respondents in the country spent on average nearly 10 hours a week with online TV and 6 hours accessing legal internet sources of movies and TV programs in 2014.
Even though in the first quarter of 2014 video-on-demand services in India were believed to reach 21 percent of the population, as opposed to 46 percent in the United States, the Indian market is a very potent one judging by the frequency of viewing video-on-demand. Of those consumers with access to VoD services, 52 percent claim to watch it daily, 21 percent say they view content from VoD providers a few times each week and 17 percent - every other day.
When it comes to the type of devices used by consumers in India to access video-on-demand, the most common choice was a computer, with 87 percent of respondents citing laptops or desktops as their favorite device to watch VoD. TV screen ranked second and mobile phone followed, with 46 percent of Indian consumers accessing on-demand content via this device. And while the majority of respondents identify their own home as a preferred location for viewing video-on-demand, approximately one quarter likes to watch it while travelling or while commuting.
