The penetration rate in the 'Online Dating' segment of the eservices market in the United States was forecast to continuously increase between 2024 and 2028 by in total 1.2 percentage points. After the seventh consecutive increasing year, the indicator is estimated to reach 19.04 percent and therefore a new peak in 2028. Notably, the penetration rate of the 'Online Dating' segment of the eservices market was continuously increasing over the past years.
Data provided by Statista Market Insights are estimates.
Definition:
The Online Dating market is made up of online services that offer a platform on which its members can flirt, chat or fall in love. Two noticeable examples are Tinder and Zoosk. In contrast to matchmaking services, online dating focuses on casual contacting and easy flirting among its members. The users normally carry out the search on their own. In doing so, they can apply search filters with regard to criteria such as age, location and other attributes.
Additional Information
Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.
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Statista. (December 6, 2023). Share of paying online dating users in the United States from 2021 to 2028 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/426047/share-user-paying-online-dating-service/
Statista. "Share of paying online dating users in the United States from 2021 to 2028." Chart. December 6, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/426047/share-user-paying-online-dating-service/
Statista. (2023). Share of paying online dating users in the United States from 2021 to 2028. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/426047/share-user-paying-online-dating-service/
Statista. "Share of Paying Online Dating Users in The United States from 2021 to 2028." Statista, Statista Inc., 6 Dec 2023, https://www.statista.com/statistics/426047/share-user-paying-online-dating-service/
Statista, Share of paying online dating users in the United States from 2021 to 2028 Statista, https://www.statista.com/statistics/426047/share-user-paying-online-dating-service/ (last visited December 22, 2024)
Share of paying online dating users in the United States from 2021 to 2028 [Graph], Statista, December 6, 2023. [Online]. Available: https://www.statista.com/statistics/426047/share-user-paying-online-dating-service/
