In response to a Rakuten Insight survey conducted in June 2024, 77 percent of respondents in India stated that they consumed subscription video-on-demand content on their smartphones. Smart TVs were the next most common streaming device, followed by laptops.
Devices used by consumers to access subscription video-on-demand content in India as of June 2024
Female respondents: 9,594; male respondents: 12,850.
Supplementary notes
The survey question asked was: "What devices do you use to watch videos on subscription video-on demand/streaming service providers? (choose all that apply)"
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Rakuten Insight. (September 4, 2024). Devices used by consumers to access subscription video-on-demand content in India as of June 2024 [Graph]. In Statista. Retrieved December 31, 2024, from https://www.statista.com/statistics/426017/india-device-usage-for-svod-access/
Rakuten Insight. "Devices used by consumers to access subscription video-on-demand content in India as of June 2024." Chart. September 4, 2024. Statista. Accessed December 31, 2024. https://www.statista.com/statistics/426017/india-device-usage-for-svod-access/
Rakuten Insight. (2024). Devices used by consumers to access subscription video-on-demand content in India as of June 2024. Statista. Statista Inc.. Accessed: December 31, 2024. https://www.statista.com/statistics/426017/india-device-usage-for-svod-access/
Rakuten Insight. "Devices Used by Consumers to Access Subscription Video-on-demand Content in India as of June 2024." Statista, Statista Inc., 4 Sep 2024, https://www.statista.com/statistics/426017/india-device-usage-for-svod-access/
Rakuten Insight, Devices used by consumers to access subscription video-on-demand content in India as of June 2024 Statista, https://www.statista.com/statistics/426017/india-device-usage-for-svod-access/ (last visited December 31, 2024)
Devices used by consumers to access subscription video-on-demand content in India as of June 2024 [Graph], Rakuten Insight, September 4, 2024. [Online]. Available: https://www.statista.com/statistics/426017/india-device-usage-for-svod-access/
