In response to a survey conducted in May 2021, 75 percent of respondents in India stated that they consumed subscription video-on-demand content on their smartphones. Simultaneously, 52 percent of respondents had also subscribed to video streaming services on smart TVs.
Devices used by consumers to access subscription video-on-demand content in India in 2021
Characteristic
Share of respondents
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Female respondents: 12,466; male respondents: 24,399.
Supplementary notes
The survey question asked was: "What devices do you use to watch videos on subscription video-on demand/streaming service providers? (choose all that apply)"
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Rakuten Insight. (August 13, 2021). Devices used by consumers to access subscription video-on-demand content in India in 2021 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/426017/india-device-usage-for-svod-access/
Rakuten Insight. "Devices used by consumers to access subscription video-on-demand content in India in 2021." Chart. August 13, 2021. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/426017/india-device-usage-for-svod-access/
Rakuten Insight. (2021). Devices used by consumers to access subscription video-on-demand content in India in 2021. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/426017/india-device-usage-for-svod-access/
Rakuten Insight. "Devices Used by Consumers to Access Subscription Video-on-demand Content in India in 2021." Statista, Statista Inc., 13 Aug 2021, https://www.statista.com/statistics/426017/india-device-usage-for-svod-access/
Rakuten Insight, Devices used by consumers to access subscription video-on-demand content in India in 2021 Statista, https://www.statista.com/statistics/426017/india-device-usage-for-svod-access/ (last visited August 25, 2024)
Devices used by consumers to access subscription video-on-demand content in India in 2021 [Graph], Rakuten Insight, August 13, 2021. [Online]. Available: https://www.statista.com/statistics/426017/india-device-usage-for-svod-access/