Live broadcast TV and video streaming consumption in the U.S. 2021, by generation

Published by
Julia Stoll,
Nov 11, 2022
Watching live TV was more common among the baby boomer and Gen X generations than among the younger age group in the United States as of 2021. Over half of baby boomers interviewed in a survey stated use live TV three hours and more per day, while the share of Gen Z respondents viewing live TV broadcasts amounted to 19 percent. Gen Z and millennials were more likely to stream videos instead.

Share of daily streaming and live TV users in the United States as of June 2021, by generation

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Release date

September 2021

Region

United States

Survey time period

June 2021

Number of respondents

2,000 respondents

Age group

18 years and older

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