This statistic shows the purchase reasons for cleaning appliances by households during the past three months in Spain as of April 2014. The most common reasons were that an existing product had broken or was not working as well as it should have been.
When you or other members of your household purchased cleaning appliances, what were the reasons for purchase?
Characteristic
Share of respondents
An existing product had broken
34%
Existing product was not working well
29%
Wanted better performance
19%
Wanted specific new features
16%
Due to moving home
15%
Needed additional product
12%
Wanted product enjoyable with family
10%
Saw someone else owning it
9%
New product allowed for new gadgets
9%
Wanted a more up date version
9%
Bought for work
8%
Triggered by major event in personal life
7%
Was prompted by advert online
6%
Created with Highcharts 7.2.2Share of respondents34%34%29%29%19%19%16%16%15%15%12%12%10%10%9%9%9%9%9%9%8%8%7%7%6%6%6%6%5%5%5%5%4%4%4%4%3%3%3%3%An existing product had brokenExisting product was not working wellWanted better performanceWanted specific new featuresDue to moving homeNeeded additional productWanted product enjoyable with familySaw someone else owning itNew product allowed for new gadgetsWanted a more up date versionBought for workTriggered by major event in personal lifeWas prompted by advert onlineWanted smaller/lighter productWas prompted by email receivedWanted better looking versionSaw a celebrity owning itBought as a giftGoing on holidaySimply as a treat
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Ipsos. (July 18, 2014). When you or other members of your household purchased cleaning appliances, what were the reasons for purchase? [Graph]. In Statista. Retrieved February 22, 2025, from https://www.statista.com/statistics/425770/cleaning-appliance-purchase-reasons-spain/
Ipsos. "When you or other members of your household purchased cleaning appliances, what were the reasons for purchase?." Chart. July 18, 2014. Statista. Accessed February 22, 2025. https://www.statista.com/statistics/425770/cleaning-appliance-purchase-reasons-spain/
Ipsos. (2014). When you or other members of your household purchased cleaning appliances, what were the reasons for purchase?. Statista. Statista Inc.. Accessed: February 22, 2025. https://www.statista.com/statistics/425770/cleaning-appliance-purchase-reasons-spain/
Ipsos. "When You or Other Members of Your Household Purchased Cleaning Appliances, What Were The Reasons for Purchase?." Statista, Statista Inc., 18 Jul 2014, https://www.statista.com/statistics/425770/cleaning-appliance-purchase-reasons-spain/
Ipsos, When you or other members of your household purchased cleaning appliances, what were the reasons for purchase? Statista, https://www.statista.com/statistics/425770/cleaning-appliance-purchase-reasons-spain/ (last visited February 22, 2025)
When you or other members of your household purchased cleaning appliances, what were the reasons for purchase? [Graph], Ipsos, July 18, 2014. [Online]. Available: https://www.statista.com/statistics/425770/cleaning-appliance-purchase-reasons-spain/
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