Purchase reasons for cleaning appliances in Spain 2014

When you or other members of your household purchased cleaning appliances, what were the reasons for purchase?

CharacteristicShare of respondents
An existing product had broken 34%
Existing product was not working well 29%
Wanted better performance 19%
Wanted specific new features 16%
Due to moving home 15%
Needed additional product 12%
Wanted product enjoyable with family 10%
Saw someone else owning it 9%
New product allowed for new gadgets 9%
Wanted a more up date version 9%
Bought for work 8%
Triggered by major event in personal life 7%
Was prompted by advert online 6%
Created with Highcharts 7.2.2Share of respondents34%34%29%29%19%19%16%16%15%15%12%12%10%10%9%9%9%9%9%9%8%8%7%7%6%6%6%6%5%5%5%5%4%4%4%4%3%3%3%3%An existing product had brokenExisting product was not working wellWanted better performanceWanted specific new featuresDue to moving homeNeeded additional productWanted product enjoyable with familySaw someone else owning itNew product allowed for new gadgetsWanted a more up date versionBought for workTriggered by major event in personal lifeWas prompted by advert onlineWanted smaller/lighter productWas prompted by email receivedWanted better looking versionSaw a celebrity owning itBought as a giftGoing on holidaySimply as a treat
0%10%20%30%2.5%5%7.5%12.5%15%17.5%22.5%25%27.5%32.5%35%37.5%
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Release date

July 2014

Region

Spain

Survey time period

April 14 to April 28, 2014

Number of respondents

117 respondents

Age group

18-64 years

Special properties

all adults who had purchased mentioned device in the last three months

Method of interview

Online panel

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Statistics on " Cleaning products in Europe "

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Overview

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Key markets

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Product categories

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Leading companies and brands

8

Further related statistics

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