Entertainment content or service usage penetration in Italy 2014

How often, if at all, do you use each of the following types of content or service for personal use?

CharacteristicShare of respondents
Other types of apps for your mobile phone or tablet 71%
Gaming or entertainment apps for your mobile phone or tablet 66%
Streaming TV, movie or video content 65%
Downloaded music content 64%
Digital books or magazines 63%
Downloaded TV, video or movie content 63%
Streaming music content 59%
Education content 50%
Apps for your TV 39%
None of these 10%
Created with Highcharts 7.2.2Share of respondents71%71%66%66%65%65%64%64%63%63%63%63%59%59%50%50%39%39%10%10%Other types of apps for your mobile phone or tabletGaming or entertainment apps for your mobile phone or tabletStreaming TV, movie or video contentDownloaded music contentDigital books or magazinesDownloaded TV, video or movie contentStreaming music contentEducation contentApps for your TVNone of these
0%5%10%15%20%25%30%35%40%45%50%55%60%65%70%75%80%
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Release date

July 2014

Region

Italy

Survey time period

14th to 28th April 2014

Number of respondents

1,000 respondents

Age group

18-65 years

Method of interview

Online panel

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Overview

2

Revenue

5

Users

7

Further related statistics

10

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