Laptop and PC purchase reasons Italy 2014

This statistic displays reasons consumers in Italy purchased new laptops or PCs as of April 2014. The leading reason for purchase was "wanted better performance," at 27 percent of respondents, followed by "existing product had broken" at 24 percent.

Reasons for purchasing a laptop or PC in Italy in 2014*

Characteristic	Share of respondents
Wanted better performance	27%
An existing product had broken	24%
Existing product was not working well	22%
Wanted specific new features	22%
Wanted a more up date version	16%
Bought for work	16%
Triggered by major event in personal life	13%
Needed additional product	13%
Wanted smaller/lighter product	13%
New product allowed for new gadgets	12%
Going on holiday	11%
Wanted better looking version	11%
Wanted product enjoyable with family	10%
Bought as a gift	9%
Saw a celebrity owning it	8%
Simply as a treat	7%
Saw someone else owning it	6%
None of the above	6%
Other	6%
Due to moving home	4%
Was prompted by advert online	3%
Was prompted by email received	3%
Don't know	3%

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Release date

July 2014

More information

Region

Italy

Survey time period

April 14 to 28, 2014

Number of respondents

186 respondents

Age group

18-64 years

Special properties

all adults who had purchased mentioned device in the last three months

Method of interview

Online panel

Supplementary notes

* This question was phrased by the source as follows: "When you or other members of your household purchased these products or devices, what were the reasons for purchase?"

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