In 2023, mobile accounted for 39 percent and desktop for 61 percent of total digital advertising spending in Germany. Two years earlier the proportion were 36 percent and 64 percent, respectively.
Distribution of digital advertising spending in Germany from 2020 to 2023, by device
Characteristic
Desktop
Mobile
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Statista. (January 31, 2024). Distribution of digital advertising spending in Germany from 2020 to 2023, by device [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/425360/internet-advertising-revenues-by-segment-germany/
Statista. "Distribution of digital advertising spending in Germany from 2020 to 2023, by device." Chart. January 31, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/425360/internet-advertising-revenues-by-segment-germany/
Statista. (2024). Distribution of digital advertising spending in Germany from 2020 to 2023, by device. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/425360/internet-advertising-revenues-by-segment-germany/
Statista. "Distribution of Digital Advertising Spending in Germany from 2020 to 2023, by Device." Statista, Statista Inc., 31 Jan 2024, https://www.statista.com/statistics/425360/internet-advertising-revenues-by-segment-germany/
Statista, Distribution of digital advertising spending in Germany from 2020 to 2023, by device Statista, https://www.statista.com/statistics/425360/internet-advertising-revenues-by-segment-germany/ (last visited July 22, 2024)
Distribution of digital advertising spending in Germany from 2020 to 2023, by device [Graph], Statista, January 31, 2024. [Online]. Available: https://www.statista.com/statistics/425360/internet-advertising-revenues-by-segment-germany/