Digital ad spend in Germany 2020-2023, by device

Published by Statista Research Department, Feb 8, 2024
In 2023, mobile accounted for 39 percent and desktop for 61 percent of total digital advertising spending in Germany. Two years earlier the proportion were 36 percent and 64 percent, respectively.

Distribution of digital advertising spending in Germany from 2020 to 2023, by device

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Release date

January 2024

Region

Germany

Survey time period

2020 to 2023

Supplementary notes

Figures calculated by Statista based on data provided by the source.

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Overview

7

Formats

8

Desktop & mobile

5

Programmatic

5

Consumer insights

8

Further related statistics

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Digital advertising in Western EuropeDigital advertising in GermanyDigital advertising in the UKDigital advertising in SpainDigital advertising in Italy
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