Reasons for social media usage by enterprises in Sweden 2019

57 percent of Swedish companies used social media in order to develop their image or market their products. The most common type of social media used by enterprises in Sweden in 2019 were social networks (63 percent of companies) and multimedia content sharing websites like e.g. YouTube (20 percent of companies). The size of the companies also had an influence on how social media was used. Large companies which had at least 250 employees or more have used social media more frequently than smaller companies in Sweden in 2019. 76 percent of large companies have used social media to develop their image or products compared to 61 percent of middle-range companies (50 to 249 employees) and 48 percent of small companies (10 to 49 employees) in 2017.