Penetration of daily media usage in the EU 2011-2023, by media

The media landscape in the EU has changed over recent years, mainly due to the widespread increase in the availability and use of the internet. The share of people in the countries of the European Union who watched television on a TV set, listened to the radio, and read the written press every day has declined, while the number of people who used the internet and watched TV via the internet daily has grown. Whereas the number of people using social networks daily has grown overall since 2011, the survey of 2023 found an increase of three percentage points in daily users, compared to the previous year.

Trust in media

As media use changes, so have attitudes towards different media types. Levels of trust in media seem to have decreased, with online social media deemed particularly untrustworthy throughout the European Union. Traditional media is still regarded as the most credible source for news.

Pressing times for print media

With online media doing so well, it has been a difficult decade for print media. Newspapers and magazines have suffered, with sales dropping substantially. This has had a knock-on effect on advertising revenue.