Effectiveness of YouTube influencers in the U.S. 2020

Published by Statista Research Department, Jan 6, 2023
Among respondents from the United States who watched YouTube influencer videos, 62 percent of interviewees aged 13 to 24 said that that a YouTube influencer endorsement made them more likely to buy a product or a service than an ad on social media. The same was true for 52 percent of interviewees aged 35 or older. Global YouTube influencer marketing spending was estimated at 6.6 billion U.S. dollars in 2020.

Effectiveness of YouTube influencer endorsements compared to selected digital advertising formats in the United States as of December 2020, by age

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Release date

January 2021

Region

United States

Survey time period

December 2020

Number of respondents

1,907 respondents

Age group

13-74 years

Special properties

among respondents who have broadband internet and watch at least one hour of TV per week

Citation formats
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Statistics on " Mobile video in the United States "

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Other statistics that may interest you Mobile video in the United States

Overview

7

Benchmarks

8

Reach and users engagement

8

AVoD and SVoD apps

6

Social video

8

Monetization

6

Further related statistics

1

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Statistics

Topics

YouTubeGoogleAlphabet Inc.Online video usage in the United StatesStreaming in the United States
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