Adblocking: penetration rate 2023, by country & device

Published by Statista Research Department, May 15, 2024
In the second quarter of 2023, 32 percent of desktop internet users and 16 percent of mobile internet users in Brazil used an adblocker. In the United States, the shares stood at 27 percent and 22 percent, respectively. In total, there were 912 million ad block users worldwide at that point in time.

Adblocking penetration rate in selected countries/territories worldwide in 2nd quarter 2023, by device

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Release date

January 2024

Region

Worldwide

Survey time period

Q2 2023

Special properties

among internet users

Method of interview

Online survey

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Statistics on " Ad blocking in the United States "

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Global overview

6

Demographics

5

Desktop vs. mobile

6

Consumer attitudes

4

Monetization

6

Further related statistics

1

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