In the second quarter of 2023, 32 percent of desktop internet users and 16 percent of mobile internet users in Brazil used an adblocker. In the United States, the shares stood at 27 percent and 22 percent, respectively. In total, there were 912 million ad block users worldwide at that point in time.
Adblocking penetration rate in selected countries/territories worldwide in 2nd quarter 2023, by device
Characteristic
Any other device (mobile, tablet, connected TV)
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Eyeo. (January 2, 2024). Adblocking penetration rate in selected countries/territories worldwide in 2nd quarter 2023, by device [Graph]. In Statista. Retrieved July 23, 2024, from https://www.statista.com/statistics/422356/mobile-ad-blocking/
Eyeo. "Adblocking penetration rate in selected countries/territories worldwide in 2nd quarter 2023, by device." Chart. January 2, 2024. Statista. Accessed July 23, 2024. https://www.statista.com/statistics/422356/mobile-ad-blocking/
Eyeo. (2024). Adblocking penetration rate in selected countries/territories worldwide in 2nd quarter 2023, by device. Statista. Statista Inc.. Accessed: July 23, 2024. https://www.statista.com/statistics/422356/mobile-ad-blocking/
Eyeo. "Adblocking Penetration Rate in Selected Countries/Territories Worldwide in 2nd Quarter 2023, by Device." Statista, Statista Inc., 2 Jan 2024, https://www.statista.com/statistics/422356/mobile-ad-blocking/
Eyeo, Adblocking penetration rate in selected countries/territories worldwide in 2nd quarter 2023, by device Statista, https://www.statista.com/statistics/422356/mobile-ad-blocking/ (last visited July 23, 2024)
Adblocking penetration rate in selected countries/territories worldwide in 2nd quarter 2023, by device [Graph], Eyeo, January 2, 2024. [Online]. Available: https://www.statista.com/statistics/422356/mobile-ad-blocking/