This statistic presents information on brand loyalty among consumers in the United States as of December 2014, broken down by category and gender. Survey respondents were asked if they would describe themselves as loyal to certain brands or if they are open to a variety of brands. Within the apparel category, 16 percent of female respondents stated to be brand loyal.
Brand loyalty among consumers in the United States as of December 2014, by category and gender
survey conducted among individuals in the U.S., UK, Brazil and China
Supplementary notes
The source does not provide further information on the survey methdology (type of survey used). The source phrased the question as follows: "In each of the following categories, would you describe yourself as loyal to certain brands, or are you open to a variety of brands?" - statistic shows summary results of loyalty to certain brands.
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MarketingCharts. (December 2, 2014). Brand loyalty among consumers in the United States as of December 2014, by category and gender [Graph]. In Statista. Retrieved December 27, 2024, from https://www.statista.com/statistics/422030/brand-loyalty-consumers-by-category-and-gender-usa/
MarketingCharts. "Brand loyalty among consumers in the United States as of December 2014, by category and gender." Chart. December 2, 2014. Statista. Accessed December 27, 2024. https://www.statista.com/statistics/422030/brand-loyalty-consumers-by-category-and-gender-usa/
MarketingCharts. (2014). Brand loyalty among consumers in the United States as of December 2014, by category and gender. Statista. Statista Inc.. Accessed: December 27, 2024. https://www.statista.com/statistics/422030/brand-loyalty-consumers-by-category-and-gender-usa/
MarketingCharts. "Brand Loyalty among Consumers in The United States as of December 2014, by Category and Gender." Statista, Statista Inc., 2 Dec 2014, https://www.statista.com/statistics/422030/brand-loyalty-consumers-by-category-and-gender-usa/
MarketingCharts, Brand loyalty among consumers in the United States as of December 2014, by category and gender Statista, https://www.statista.com/statistics/422030/brand-loyalty-consumers-by-category-and-gender-usa/ (last visited December 27, 2024)
Brand loyalty among consumers in the United States as of December 2014, by category and gender [Graph], MarketingCharts, December 2, 2014. [Online]. Available: https://www.statista.com/statistics/422030/brand-loyalty-consumers-by-category-and-gender-usa/
