J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
Get in touch with us nowBrand loyalty among U.S. consumers in 2014, by category and gender
This statistic presents information on brand loyalty among consumers in the United States as of December 2014, broken down by category and gender. Survey respondents were asked if they would describe themselves as loyal to certain brands or if they are open to a variety of brands. Within the apparel category, 16 percent of female respondents stated to be brand loyal.
