Moviegoers engagement with online movie ads in the U.S. 2014, by age

Published by Statista Research Department, Feb 20, 2015
The graph shows the share of moviegoers who take action after seeing online movie advertising in the United States in 2014, broken down by age. According to the findings, 86 percent of movie theater patrons between the ages of 25 and 44 years searched for more information after they came across an online movie trailer.

Share of moviegoers who take action after seeing online movie advertising in the United States in 2014, by age

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Release date

February 2015

Region

United States

Survey time period

September 2014

Number of respondents

4,100 respondents

Age group

12-74 years

Special properties

always/sometimes take action

Method of interview

Online interview

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