This statistic presents information on the most common methods of searching for product information by distance selling users in Switzerland in 2013. During the survey period, it was found that 33 percent of respondents were using customer ratings in blogs or forums.
Product information search activities of distance selling users in Switzerland in 2013
Characteristic
Share of respondents
Retailer or manufacturer website
53.3%
Search engines
51.2%
Price comparison sites
37.4%
Customer ratings on the supplier’s website
35.3%
Catalog
34.8%
Recommendations from friends, acquaintances, and colleagues
33.2%
Customer ratings in blogs or forums
33%
Online marketplace
32.9%
Product test ratings / expert test reports
26.2%
Product check in a retail store
19%
Mail advertising
17.3%
Apps (on smartphone, iPad, or tablet)
8.9%
Social media platforms, such as Facebook and Twitter
7.5%
0%5%10%15%20%25%30%35%40%45%50%55%60%
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DHL Group. (May 20, 2014). Product information search activities of distance selling users in Switzerland in 2013 [Graph]. In Statista. Retrieved March 16, 2025, from https://www.statista.com/statistics/420317/switzerland-product-information-search-activities/
DHL Group. "Product information search activities of distance selling users in Switzerland in 2013." Chart. May 20, 2014. Statista. Accessed March 16, 2025. https://www.statista.com/statistics/420317/switzerland-product-information-search-activities/
DHL Group. (2014). Product information search activities of distance selling users in Switzerland in 2013. Statista. Statista Inc.. Accessed: March 16, 2025. https://www.statista.com/statistics/420317/switzerland-product-information-search-activities/
DHL Group. "Product Information Search Activities of Distance Selling Users in Switzerland in 2013." Statista, Statista Inc., 20 May 2014, https://www.statista.com/statistics/420317/switzerland-product-information-search-activities/
DHL Group, Product information search activities of distance selling users in Switzerland in 2013 Statista, https://www.statista.com/statistics/420317/switzerland-product-information-search-activities/ (last visited March 16, 2025)
Product information search activities of distance selling users in Switzerland in 2013 [Graph], DHL Group, May 20, 2014. [Online]. Available: https://www.statista.com/statistics/420317/switzerland-product-information-search-activities/
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