This statistic displays information on the most common methods of searching for product information by distance selling users in Great Britain in 2013. During the survey period, it was found that 40.3 percent of respondents were using customer ratings in blogs or forums.
Product information search activities of distance selling users in Great Britain in 2013
Characteristic
Share of respondents
Search engines
60%
Online marketplace
58.2%
Retailer or manufacturer website
52.4%
Customer ratings on the supplier’s website
52.2%
Recommendations from friends, acquaintances, and colleagues
42.9%
Customer ratings in blogs or forums
40.3%
Price comparison sites
33.6%
Product check in a retail store
30.6%
Product test ratings / expert test reports
29.7%
Catalog
19.7%
Mail advertising
11.6%
Apps (on smartphone, iPad, or tablet)
10.4%
Social media platforms, such as Facebook and Twitter
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DHL Group. (May 20, 2014). Product information search activities of distance selling users in Great Britain in 2013 [Graph]. In Statista. Retrieved November 03, 2024, from https://www.statista.com/statistics/420312/great-britain-product-information-search-activities/
DHL Group. "Product information search activities of distance selling users in Great Britain in 2013." Chart. May 20, 2014. Statista. Accessed November 03, 2024. https://www.statista.com/statistics/420312/great-britain-product-information-search-activities/
DHL Group. (2014). Product information search activities of distance selling users in Great Britain in 2013. Statista. Statista Inc.. Accessed: November 03, 2024. https://www.statista.com/statistics/420312/great-britain-product-information-search-activities/
DHL Group. "Product Information Search Activities of Distance Selling Users in Great Britain in 2013." Statista, Statista Inc., 20 May 2014, https://www.statista.com/statistics/420312/great-britain-product-information-search-activities/
DHL Group, Product information search activities of distance selling users in Great Britain in 2013 Statista, https://www.statista.com/statistics/420312/great-britain-product-information-search-activities/ (last visited November 03, 2024)
Product information search activities of distance selling users in Great Britain in 2013 [Graph], DHL Group, May 20, 2014. [Online]. Available: https://www.statista.com/statistics/420312/great-britain-product-information-search-activities/
