In 2020, India's FMCG market size was about 110 billion U.S. dollars, a significant increase from the previous year. The online FMCG market was estimated to reach over 615 billion dollars in 2027.
FMCG Industry in India
Fast Moving Consumer Goods (FMCG) - alternatively known as consumer packaged goods (CPG) are products that are sold quickly and generally consumed at a regular basis, as opposed to durable goods such as kitchen appliances that are replaced over a longer period of time. The FMCG industry primarily engages in production, distribution, and marketing of consumer packaged goods. This category is comprised of food and dairy products, pharmaceuticals, consumer electronics, household products, packaged food products, and many others.
Trends in FMCG Industry
The fast-moving consumer goods sector is an important contributor to India's GDP. India's FMCG sector is the fourth largest sector in the economy, creating employment for more than three million people. Its principal constituents are household care, personal care, and food and beverages. The market is expected to maintain a high growth rate as the population (particularly the middle class and rural segments) converts to branded products. In 2023, retail e-commerce sales in India generated 51 billion U.S. dollars. That figure is expected to increase to over 100 billion U.S. dollars by 2029.
Size of the fast moving consumer goods (FMCG) market in India from 2007 to 2020, with forecast for 2027
(in billion U.S. dollars)
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India Brand Equity Foundation. (July 1, 2024). Size of the fast moving consumer goods (FMCG) market in India from 2007 to 2020, with forecast for 2027 (in billion U.S. dollars) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/419280/size-of-the-indian-fmcg-market/
India Brand Equity Foundation. "Size of the fast moving consumer goods (FMCG) market in India from 2007 to 2020, with forecast for 2027 (in billion U.S. dollars)." Chart. July 1, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/419280/size-of-the-indian-fmcg-market/
India Brand Equity Foundation. (2024). Size of the fast moving consumer goods (FMCG) market in India from 2007 to 2020, with forecast for 2027 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/419280/size-of-the-indian-fmcg-market/
India Brand Equity Foundation. "Size of The Fast Moving Consumer Goods (Fmcg) Market in India from 2007 to 2020, with Forecast for 2027 (in Billion U.S. Dollars)." Statista, Statista Inc., 1 Jul 2024, https://www.statista.com/statistics/419280/size-of-the-indian-fmcg-market/
India Brand Equity Foundation, Size of the fast moving consumer goods (FMCG) market in India from 2007 to 2020, with forecast for 2027 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/419280/size-of-the-indian-fmcg-market/ (last visited December 21, 2024)
Size of the fast moving consumer goods (FMCG) market in India from 2007 to 2020, with forecast for 2027 (in billion U.S. dollars) [Graph], India Brand Equity Foundation, July 1, 2024. [Online]. Available: https://www.statista.com/statistics/419280/size-of-the-indian-fmcg-market/