Advertising investments for alcoholic beverages in Germany 1997-2017

Published by
Kasia Davies,
Jan 16, 2023
This statistic shows data on the advertising investments for alcoholic beverages in Germany from 1997 to 2017. In 2017, roughly 78.8 million euros were invested in in advertising for champagne. In comparison: the advertising expenditure for beer amounted to roughly 416 million euros in the same year.

Advertising investments for alcoholic beverages in Germany from 1997 to 2017 (in million euros)

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Release date

February 2018

Region

Germany

Survey time period

1997 to 2017 (as of February 2018)

Special properties

since 2007 incl. online; since 2012 incl. mobile; excl. city magazines

Supplementary notes

Figures have been rounded. Some figures were taken from previous publications.

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