In a survey conducted in 2013 on purchasing habits of French people, 76 percent of the respondents declared preferring purchasing at a brick-and-mortar store (or its dedicated online shop) rather than from a pure play e-commerce website.
Although food products still are something French consumers prefer to buy in physical shops, the penetration rate of online grocery shopping slightly increased in the past years: from 13 percent of internet users in 2014 up to 17 percent in 2018. Another growing online buying practice is making C2C (consumer-to-consumer) purchases online: in a study from 2017, the share of C2C e-buyers increased from 17 in 2015 up to 29 percent.
In general, if you can choose to purchase at a physical store or on a "pure-player" e-commerce website, where do you go?*
Characteristic
Share of respondents
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Bonial. (November 1, 2013). In general, if you can choose to purchase at a physical store or on a "pure-player" e-commerce website, where do you go?* [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/418654/pure-players-vs-brick-and-mortar-stores-france/
Bonial. "In general, if you can choose to purchase at a physical store or on a "pure-player" e-commerce website, where do you go?*." Chart. November 1, 2013. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/418654/pure-players-vs-brick-and-mortar-stores-france/
Bonial. (2013). In general, if you can choose to purchase at a physical store or on a "pure-player" e-commerce website, where do you go?*. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/418654/pure-players-vs-brick-and-mortar-stores-france/
Bonial. "In General, If You Can Choose to Purchase at a Physical Store or on a "Pure-player" E-commerce Website, Where Do You Go?*." Statista, Statista Inc., 1 Nov 2013, https://www.statista.com/statistics/418654/pure-players-vs-brick-and-mortar-stores-france/
Bonial, In general, if you can choose to purchase at a physical store or on a "pure-player" e-commerce website, where do you go?* Statista, https://www.statista.com/statistics/418654/pure-players-vs-brick-and-mortar-stores-france/ (last visited August 24, 2024)
In general, if you can choose to purchase at a physical store or on a "pure-player" e-commerce website, where do you go?* [Graph], Bonial, November 1, 2013. [Online]. Available: https://www.statista.com/statistics/418654/pure-players-vs-brick-and-mortar-stores-france/