Preference for mail versus e-mail marketing in the United Kingdom (UK) 2013, by type

Published by Statista Research Department, May 1, 2014
This statistic displays preference for mail versus e-mail messages from companies in the United Kingdom (UK) in 2013. Among UK consumers, 62 percent preferred receiving news and updates by e-mail, while 63 percent preferred receiving brochures and catalogues by mail.

How do you prefer to hear from companies that you have/have not used before?*

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Release date

May 2014

Region

United Kingdom

Survey time period

2013

Number of respondents

1,000 respondents

Supplementary notes

* Question asked: "How do you prefer to hear from companies that you have/have not used before for [item]."

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