Consumer goods manufacturers with the highest advertising spendings in Germany 2014

Published by Statista Research Department, Nov 5, 2014
This statistic shows the consumer goods manufacturers with the highest gross advertising investments in Germany from January to September 2014. Ferrero invested nearly 231 billion euros in advertising in the period of consideration, a decrease of 5.8 percent compared to the previous year.

Consumer goods manufacturers with the highest gross advertising investments in Germany from January to September 2014

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Release date

November 2014

Region

Germany

Survey time period

January to September 2013 and 2014

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Statistics on " FMCG market in Germany "

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Overview

8

Food

7

Tobacco

7

Cosmetics and body care

6

Detergents and cleaning products

6

Interactive and online retail

7

Further related statistics

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