The graph shows leading barriers to increasing programmatic advertising spending according to marketers as of February 2015. The source found that 45 percent of respondents pointed to lack of transparency of delivery as a main reason why they hesitate to increase programmatic spending in 2015.
Leading barriers to increasing programmatic advertising spending according to marketers as of February 2015
Characteristic
Share of respondents
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Various sources (Infectious Media). (February 26, 2015). Leading barriers to increasing programmatic advertising spending according to marketers as of February 2015 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/418125/marketers-leading-barriers-increasing-programmatic-spending/
Various sources (Infectious Media). "Leading barriers to increasing programmatic advertising spending according to marketers as of February 2015." Chart. February 26, 2015. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/418125/marketers-leading-barriers-increasing-programmatic-spending/
Various sources (Infectious Media). (2015). Leading barriers to increasing programmatic advertising spending according to marketers as of February 2015. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/418125/marketers-leading-barriers-increasing-programmatic-spending/
Various sources (Infectious Media). "Leading Barriers to Increasing Programmatic Advertising Spending According to Marketers as of February 2015." Statista, Statista Inc., 26 Feb 2015, https://www.statista.com/statistics/418125/marketers-leading-barriers-increasing-programmatic-spending/
Various sources (Infectious Media), Leading barriers to increasing programmatic advertising spending according to marketers as of February 2015 Statista, https://www.statista.com/statistics/418125/marketers-leading-barriers-increasing-programmatic-spending/ (last visited August 25, 2024)
Leading barriers to increasing programmatic advertising spending according to marketers as of February 2015 [Graph], Various sources (Infectious Media), February 26, 2015. [Online]. Available: https://www.statista.com/statistics/418125/marketers-leading-barriers-increasing-programmatic-spending/