This statistic shows the results of a survey on the attitude towards advertising in Germany in 2012. During the survey period it was found that more than 62 percent of Germans agreed that advertising is actually quite helpful for the consumer.
Share of respondents that agreed fully or mostly with the following statements about advertising in Germany in 2012
Characteristic
Share of respondents
Advertising is actually quite helpful for the consumer
62.1%
Ads in newspapers and magazines are quite informative
58.4%
I actually like looking at ads in magazines and newspapers
50.5%
Advertising on TV is quite informative
48.2%
Advertising is usually quite entertaining
47.9%
When I'm out, I often notice interesting advertising on billboard posters
36.1%
Sometimes I really like advertising on the internet
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ZAW. (May 23, 2013). Share of respondents that agreed fully or mostly with the following statements about advertising in Germany in 2012 [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/418109/ad-market-attitude-towards-advertising-germany/
ZAW. "Share of respondents that agreed fully or mostly with the following statements about advertising in Germany in 2012." Chart. May 23, 2013. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/418109/ad-market-attitude-towards-advertising-germany/
ZAW. (2013). Share of respondents that agreed fully or mostly with the following statements about advertising in Germany in 2012. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/418109/ad-market-attitude-towards-advertising-germany/
ZAW. "Share of Respondents That Agreed Fully or Mostly with The following Statements about Advertising in Germany in 2012." Statista, Statista Inc., 23 May 2013, https://www.statista.com/statistics/418109/ad-market-attitude-towards-advertising-germany/
ZAW, Share of respondents that agreed fully or mostly with the following statements about advertising in Germany in 2012 Statista, https://www.statista.com/statistics/418109/ad-market-attitude-towards-advertising-germany/ (last visited November 23, 2024)
Share of respondents that agreed fully or mostly with the following statements about advertising in Germany in 2012 [Graph], ZAW, May 23, 2013. [Online]. Available: https://www.statista.com/statistics/418109/ad-market-attitude-towards-advertising-germany/
