In a late 2019 study of the global programmatic advertising market, it was calculated that programmatic display advertising spending worldwide reached 105.95 billion U.S. dollars that year, accounting for 69.2 percent of total global display ad spend in 2019. By 2020, programmatic advertising spending is set to amount to 147 billion U.S. dollars.
Programmatic display advertising spending worldwide from 2012 to 2021
(in million U.S. dollars)
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Zenith. (November 25, 2019). Programmatic display advertising spending worldwide from 2012 to 2021 (in million U.S. dollars) [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/418035/global-programmatic-ad-spend/
Zenith. "Programmatic display advertising spending worldwide from 2012 to 2021 (in million U.S. dollars)." Chart. November 25, 2019. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/418035/global-programmatic-ad-spend/
Zenith. (2019). Programmatic display advertising spending worldwide from 2012 to 2021 (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/418035/global-programmatic-ad-spend/
Zenith. "Programmatic Display Advertising Spending Worldwide from 2012 to 2021 (in Million U.S. Dollars)." Statista, Statista Inc., 25 Nov 2019, https://www.statista.com/statistics/418035/global-programmatic-ad-spend/
Zenith, Programmatic display advertising spending worldwide from 2012 to 2021 (in million U.S. dollars) Statista, https://www.statista.com/statistics/418035/global-programmatic-ad-spend/ (last visited December 18, 2024)
Programmatic display advertising spending worldwide from 2012 to 2021 (in million U.S. dollars) [Graph], Zenith, November 25, 2019. [Online]. Available: https://www.statista.com/statistics/418035/global-programmatic-ad-spend/
