Reasons for choosing a bank among customers in Western and Central Europe 2014

This statistic illustrates the factors that influence choice of retail bank, according to Western and Central European customers as of 2014. Across the board, a higher share of Central European customers considered the mentioned factors important. Fees and price influenced customers in both regions, with five percent more respondents underlining the importance in Central Europe: 66 percent compared to 61 percent in the West. Also, approximately 23 percent of Central European customers valued the quality of mobile service, compared to 18 percent of Western customers.