This statistic illustrates the metrics or key performance indicators used to measure the effectiveness of content marketing according to UK marketers. During a survey in May 2014, 75 percent of UK marketers reported the number of website visitors was used.
Metrics and KPIs used to measure effectiveness of content marketing in the United Kingdom (UK) in 2014
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Chartered Institute of Marketing. (December 31, 2014). Metrics and KPIs used to measure effectiveness of content marketing in the United Kingdom (UK) in 2014 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/417568/metrics-used-to-measure-content-marketing-effectiveness-uk/
Chartered Institute of Marketing. "Metrics and KPIs used to measure effectiveness of content marketing in the United Kingdom (UK) in 2014." Chart. December 31, 2014. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/417568/metrics-used-to-measure-content-marketing-effectiveness-uk/
Chartered Institute of Marketing. (2014). Metrics and KPIs used to measure effectiveness of content marketing in the United Kingdom (UK) in 2014. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/417568/metrics-used-to-measure-content-marketing-effectiveness-uk/
Chartered Institute of Marketing. "Metrics and Kpis Used to Measure Effectiveness of Content Marketing in The United Kingdom (Uk) in 2014." Statista, Statista Inc., 31 Dec 2014, https://www.statista.com/statistics/417568/metrics-used-to-measure-content-marketing-effectiveness-uk/
Chartered Institute of Marketing, Metrics and KPIs used to measure effectiveness of content marketing in the United Kingdom (UK) in 2014 Statista, https://www.statista.com/statistics/417568/metrics-used-to-measure-content-marketing-effectiveness-uk/ (last visited December 23, 2024)
Metrics and KPIs used to measure effectiveness of content marketing in the United Kingdom (UK) in 2014 [Graph], Chartered Institute of Marketing, December 31, 2014. [Online]. Available: https://www.statista.com/statistics/417568/metrics-used-to-measure-content-marketing-effectiveness-uk/
