This statistic illustrates UK marketers' response to a survey question about content marketing, driving engagement and lead generation. During the survey in May 2014, 20 percent of marketers reported that e-newsletters had the most positive impact on driving engagement with existing customers.
Which of those which you currently invest in would you say has the most positive impact on driving engagement with existing customers/consumers, or has the most positive impact for lead generation with prospective customers/consumers?
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Chartered Institute of Marketing. (December 31, 2014). Which of those which you currently invest in would you say has the most positive impact on driving engagement with existing customers/consumers, or has the most positive impact for lead generation with prospective customers/consumers? [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/417564/content-marketing-types-driving-engagement-and-lead-generation-uk/
Chartered Institute of Marketing. "Which of those which you currently invest in would you say has the most positive impact on driving engagement with existing customers/consumers, or has the most positive impact for lead generation with prospective customers/consumers?." Chart. December 31, 2014. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/417564/content-marketing-types-driving-engagement-and-lead-generation-uk/
Chartered Institute of Marketing. (2014). Which of those which you currently invest in would you say has the most positive impact on driving engagement with existing customers/consumers, or has the most positive impact for lead generation with prospective customers/consumers?. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/417564/content-marketing-types-driving-engagement-and-lead-generation-uk/
Chartered Institute of Marketing. "Which of Those Which You Currently Invest in Would You Say Has The Most Positive Impact on Driving Engagement with Existing Customers/Consumers, or Has The Most Positive Impact for Lead Generation with Prospective Customers/Consumers?." Statista, Statista Inc., 31 Dec 2014, https://www.statista.com/statistics/417564/content-marketing-types-driving-engagement-and-lead-generation-uk/
Chartered Institute of Marketing, Which of those which you currently invest in would you say has the most positive impact on driving engagement with existing customers/consumers, or has the most positive impact for lead generation with prospective customers/consumers? Statista, https://www.statista.com/statistics/417564/content-marketing-types-driving-engagement-and-lead-generation-uk/ (last visited December 23, 2024)
Which of those which you currently invest in would you say has the most positive impact on driving engagement with existing customers/consumers, or has the most positive impact for lead generation with prospective customers/consumers? [Graph], Chartered Institute of Marketing, December 31, 2014. [Online]. Available: https://www.statista.com/statistics/417564/content-marketing-types-driving-engagement-and-lead-generation-uk/
