This statistic illustrates UK marketers' marketing investment plans regarding selected content marketing types. During the survey in May 2014, 72 percent of marketers reported they were currently investing in e-newsletters, while 7 percent might use them in the future.
From the following options, could you please tell us which, if any, your organisation invest in today, or has plans to use in the future?
Characteristic
Currently invest in
Might use in future
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Chartered Institute of Marketing. (December 31, 2014). From the following options, could you please tell us which, if any, your organisation invest in today, or has plans to use in the future? [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/417560/content-marketing-types-used-by-uk-marketers/
Chartered Institute of Marketing. "From the following options, could you please tell us which, if any, your organisation invest in today, or has plans to use in the future?." Chart. December 31, 2014. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/417560/content-marketing-types-used-by-uk-marketers/
Chartered Institute of Marketing. (2014). From the following options, could you please tell us which, if any, your organisation invest in today, or has plans to use in the future?. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/417560/content-marketing-types-used-by-uk-marketers/
Chartered Institute of Marketing. "From The following Options, Could You Please Tell Us Which, If Any, Your Organisation Invest in Today, or Has Plans to Use in The Future?." Statista, Statista Inc., 31 Dec 2014, https://www.statista.com/statistics/417560/content-marketing-types-used-by-uk-marketers/
Chartered Institute of Marketing, From the following options, could you please tell us which, if any, your organisation invest in today, or has plans to use in the future? Statista, https://www.statista.com/statistics/417560/content-marketing-types-used-by-uk-marketers/ (last visited August 25, 2024)
From the following options, could you please tell us which, if any, your organisation invest in today, or has plans to use in the future? [Graph], Chartered Institute of Marketing, December 31, 2014. [Online]. Available: https://www.statista.com/statistics/417560/content-marketing-types-used-by-uk-marketers/