This statistic illustrates UK marketers' marketing investment plans regarding selected content marketing types. During the survey in May 2014, 72 percent of marketers reported they were currently investing in e-newsletters, while 7 percent might use them in the future.
From the following options, could you please tell us which, if any, your organisation invest in today, or has plans to use in the future?
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Chartered Institute of Marketing. (December 31, 2014). From the following options, could you please tell us which, if any, your organisation invest in today, or has plans to use in the future? [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/417560/content-marketing-types-used-by-uk-marketers/
Chartered Institute of Marketing. "From the following options, could you please tell us which, if any, your organisation invest in today, or has plans to use in the future?." Chart. December 31, 2014. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/417560/content-marketing-types-used-by-uk-marketers/
Chartered Institute of Marketing. (2014). From the following options, could you please tell us which, if any, your organisation invest in today, or has plans to use in the future?. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/417560/content-marketing-types-used-by-uk-marketers/
Chartered Institute of Marketing. "From The following Options, Could You Please Tell Us Which, If Any, Your Organisation Invest in Today, or Has Plans to Use in The Future?." Statista, Statista Inc., 31 Dec 2014, https://www.statista.com/statistics/417560/content-marketing-types-used-by-uk-marketers/
Chartered Institute of Marketing, From the following options, could you please tell us which, if any, your organisation invest in today, or has plans to use in the future? Statista, https://www.statista.com/statistics/417560/content-marketing-types-used-by-uk-marketers/ (last visited December 23, 2024)
From the following options, could you please tell us which, if any, your organisation invest in today, or has plans to use in the future? [Graph], Chartered Institute of Marketing, December 31, 2014. [Online]. Available: https://www.statista.com/statistics/417560/content-marketing-types-used-by-uk-marketers/