This statistic illustrates UK marketers' agreement with a statement about content marketing being taken up in reality. During the survey in May 2014, 52 percent of marketers believed that most people claiming to do content marketing were merely using old broadcast thinking in a new digital world.
Do you agree with the statement, "Most people who claim to do 'content marketing' aren't - they're just using old broadcast thinking in a new digital world, with a new buzzword."
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Chartered Institute of Marketing. (December 31, 2014). Do you agree with the statement, "Most people who claim to do 'content marketing' aren't - they're just using old broadcast thinking in a new digital world, with a new buzzword." [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/417528/content-marketing-usage-according-to-marketers-uk-survey/
Chartered Institute of Marketing. "Do you agree with the statement, "Most people who claim to do 'content marketing' aren't - they're just using old broadcast thinking in a new digital world, with a new buzzword."." Chart. December 31, 2014. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/417528/content-marketing-usage-according-to-marketers-uk-survey/
Chartered Institute of Marketing. (2014). Do you agree with the statement, "Most people who claim to do 'content marketing' aren't - they're just using old broadcast thinking in a new digital world, with a new buzzword.". Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/417528/content-marketing-usage-according-to-marketers-uk-survey/
Chartered Institute of Marketing. "Do You Agree with The Statement, "Most People Who Claim to Do 'content Marketing' Aren't - They're Just Using Old Broadcast Thinking in a New Digital World, with a New Buzzword."." Statista, Statista Inc., 31 Dec 2014, https://www.statista.com/statistics/417528/content-marketing-usage-according-to-marketers-uk-survey/
Chartered Institute of Marketing, Do you agree with the statement, "Most people who claim to do 'content marketing' aren't - they're just using old broadcast thinking in a new digital world, with a new buzzword." Statista, https://www.statista.com/statistics/417528/content-marketing-usage-according-to-marketers-uk-survey/ (last visited December 23, 2024)
Do you agree with the statement, "Most people who claim to do 'content marketing' aren't - they're just using old broadcast thinking in a new digital world, with a new buzzword." [Graph], Chartered Institute of Marketing, December 31, 2014. [Online]. Available: https://www.statista.com/statistics/417528/content-marketing-usage-according-to-marketers-uk-survey/
