This statistic shows data on the share of advertising formats in the media mix in Germany in 2014. In the period of consideration, internet advertising had a gross advertising investment share of 27.6 percent, according to an OVK report. Television advertising had the highest share.
Share of advertising formats in the media mix in Germany in 2014
OVK (figures for internet are based on the OVK advertising statistic, i.e. including the segments search engine marketing and affiliate networks); Nielsen (media developmentof the listed media segments).
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OVK. (September 21, 2015). Share of advertising formats in the media mix in Germany in 2014 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/417465/advertising-media-mix-share-of-ad-formats-germany/
OVK. "Share of advertising formats in the media mix in Germany in 2014." Chart. September 21, 2015. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/417465/advertising-media-mix-share-of-ad-formats-germany/
OVK. (2015). Share of advertising formats in the media mix in Germany in 2014. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/417465/advertising-media-mix-share-of-ad-formats-germany/
OVK. "Share of Advertising Formats in The Media Mix in Germany in 2014." Statista, Statista Inc., 21 Sep 2015, https://www.statista.com/statistics/417465/advertising-media-mix-share-of-ad-formats-germany/
OVK, Share of advertising formats in the media mix in Germany in 2014 Statista, https://www.statista.com/statistics/417465/advertising-media-mix-share-of-ad-formats-germany/ (last visited August 24, 2024)
Share of advertising formats in the media mix in Germany in 2014 [Graph], OVK, September 21, 2015. [Online]. Available: https://www.statista.com/statistics/417465/advertising-media-mix-share-of-ad-formats-germany/
