Preference for generic or brand name drugs by U.S. consumers 2014

If you had a choice between getting a brand name prescription drug or a generic drug, how often would you choose one over the other?

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Source

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Release date

March 2015

Region

United States

Survey time period

November 12-17, 2014

Number of respondents

2,255 respondents

Age group

18 years and older

Special properties

those who purchase prescription drugs

Method of interview

Online survey

Supplementary notes

Percentages may not add up to 100 percent due to rounding.

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