This statistic depicts the preference for generic or brand name drugs by U.S. consumers in 2014. The survey revealed that 42 percent of the respondents would always choose to buy generic drugs over brand name drugs.
If you had a choice between getting a brand name prescription drug or a generic drug, how often would you choose one over the other?
Preference
Share of respondents
I would always choose to buy generic drugs over brand name
42%
I would much more often choose to buy generic drugs than brand name
25%
I would somewhat more often choose to buy generic drugs than brand name
15%
I would somewhat more often choose to buy brand name drugs than generic
9%
I would much more often choose to buy brand name drugs than generic
4%
I would always choose to buy brand name prescription drugs over generic
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Harris Interactive. (March 17, 2015). If you had a choice between getting a brand name prescription drug or a generic drug, how often would you choose one over the other? [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/417376/preference-for-generic-or-brand-name-drugs-by-us-consumers/
Harris Interactive. "If you had a choice between getting a brand name prescription drug or a generic drug, how often would you choose one over the other?." Chart. March 17, 2015. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/417376/preference-for-generic-or-brand-name-drugs-by-us-consumers/
Harris Interactive. (2015). If you had a choice between getting a brand name prescription drug or a generic drug, how often would you choose one over the other?. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/417376/preference-for-generic-or-brand-name-drugs-by-us-consumers/
Harris Interactive. "If You Had a Choice between Getting a Brand Name Prescription Drug or a Generic Drug, How Often Would You Choose One over The Other?." Statista, Statista Inc., 17 Mar 2015, https://www.statista.com/statistics/417376/preference-for-generic-or-brand-name-drugs-by-us-consumers/
Harris Interactive, If you had a choice between getting a brand name prescription drug or a generic drug, how often would you choose one over the other? Statista, https://www.statista.com/statistics/417376/preference-for-generic-or-brand-name-drugs-by-us-consumers/ (last visited July 22, 2024)
If you had a choice between getting a brand name prescription drug or a generic drug, how often would you choose one over the other? [Graph], Harris Interactive, March 17, 2015. [Online]. Available: https://www.statista.com/statistics/417376/preference-for-generic-or-brand-name-drugs-by-us-consumers/
