Minutes spent on social media platforms per day in the U.S. 2024 by age group

Average time spent on selected social media platforms daily among adults in the United States in February 2024, by age group

Characteristic18-2425-3435-4445-5455-6465+
TikTok 76 50 47 45 37 29
Instagram 53 37 28 27 26 20
Facebook 22 26 30 36 45 34
Snapchat 35 27 22 22 20 19
Total 186 140 127 130 128 102
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Release date

March 2024

Region

United States

Survey time period

February 2024

Age group

18 years and older

Special properties

Internet users who use a social network via any device at least once per month; includes all time spent on social network platforms; includes usage via any device

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Statistics on " Social media and Generation Z in the United States "

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Overview

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Usage

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Leading platforms

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Opinion

8

Advertising

5

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