In February 2024, adults in the United States aged between 18 and 24, spent 186 minutes per day engaging with social media platforms. In comparison, respondents aged 65 and older dedicated approximately 102 minutes of their day to social media. TikTok was the most engaging social media platform for U.S. consumers aged between 18 and 24 years. The popular video was also the most engaging among users aged 35 and 54 years, commanding between 45 and 50 minutes of users' daily attention. Respondents aged between 55 and 65, reported to spending between 45 minutes daily on Facebook.
Average time spent on selected social media platforms daily among adults in the United States in February 2024, by age group
(in minutes)
Characteristic
18-24
25-34
35-44
45-54
55-64
65+
TikTok
76
50
47
45
37
29
Instagram
53
37
28
27
26
20
Facebook
22
26
30
36
45
34
Snapchat
35
27
22
22
20
19
Total
186
140
127
130
128
102
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Internet users who use a social network via any device at least once per month; includes all time spent on social network platforms; includes usage via any device
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Insider Intelligence. (March 28, 2024). Average time spent on selected social media platforms daily among adults in the United States in February 2024, by age group (in minutes) [Graph]. In Statista. Retrieved February 22, 2025, from https://www.statista.com/statistics/1484565/time-spent-social-media-us-by-age/
Insider Intelligence. "Average time spent on selected social media platforms daily among adults in the United States in February 2024, by age group (in minutes)." Chart. March 28, 2024. Statista. Accessed February 22, 2025. https://www.statista.com/statistics/1484565/time-spent-social-media-us-by-age/
Insider Intelligence. (2024). Average time spent on selected social media platforms daily among adults in the United States in February 2024, by age group (in minutes). Statista. Statista Inc.. Accessed: February 22, 2025. https://www.statista.com/statistics/1484565/time-spent-social-media-us-by-age/
Insider Intelligence. "Average Time Spent on Selected Social Media Platforms Daily among Adults in The United States in February 2024, by Age Group (in Minutes)." Statista, Statista Inc., 28 Mar 2024, https://www.statista.com/statistics/1484565/time-spent-social-media-us-by-age/
Insider Intelligence, Average time spent on selected social media platforms daily among adults in the United States in February 2024, by age group (in minutes) Statista, https://www.statista.com/statistics/1484565/time-spent-social-media-us-by-age/ (last visited February 22, 2025)
Average time spent on selected social media platforms daily among adults in the United States in February 2024, by age group (in minutes) [Graph], Insider Intelligence, March 28, 2024. [Online]. Available: https://www.statista.com/statistics/1484565/time-spent-social-media-us-by-age/
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