Brand value of leading banks in France 2015-2024
In a global ranking, BNP Paribas and Société Générale were the first French banks regarding brand value. As of 2024, BNP Paribas’ value amounted to nearly 12.3 billion U.S. dollars, and Société Générale followed with a brand value of more than 5.47 billion dollars. In 2023, regarding market capitalization in France, both banks also held the first and third place respectively.
Main French banks
Although, BNP Paribas and Société Générale had a high brand value in international comparison, the Crédit Agricole Group was the bank with the highest number of customers in 2022: about 53 million. When it comes to Internet-only banks, the Boursorama bank (Société Générale) took the lead in 2021, accounting for about three million clients.
Digital banking making an entrance on the market
The growth of online banks reflects the increasing trend of digital banking: in France, the penetration of online banking has been building up over the years and reached more than 70 percent of the population in 2023. In addition to this, mobile banking applications are also becoming increasingly popular.
