U.S. consumers' importance of ingredients when making food purchase decisions 2014

How often do U.S. consumers look for ingredients when deciding whether or not to purchase a food item?

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Sources

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Release date

February 2015

Region

United States

Survey time period

October to November 2014

Number of respondents

902 respondents

Special properties

Chief household shoppers

Method of interview

Online survey

Supplementary notes

The SupermarketGuru.com Consumer Panel is an opt-in, food-involved population of more than 105,000 shoppers that are pre-registered with the site and submitted their confidential demographic information. Some 73.9 percent of respondents were female.
The original source does not give any information regarding the age of respondents.

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