Revenue share of traditional and modern retail advertising in Germany 2007-2025

Published by Statista Research Department, Jan 24, 2024
This statistic shows data on the revenue share of traditional and modern trade advertising in Germany from 2007 to 2022, with a projection for 2025. In 2022, 37 percent of German trade advertising budgets were spent on traditional advertising.

Revenue share of traditional and modern trade advertising in Germany from 2007 to 2022 with a forecast for 2025

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Release date

November 2022

Region

Germany

Survey time period

2007 to 2022

Supplementary notes

* Forecast.
print based: advertisements, magazines, brochures, catalogues.
additive: television, radio, billboards, online, direct marketing, in store marketing, posters, other.

The source does not specify figures for 2020.

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