Online advertising expenditure in Germany 2006-2023

Published by Statista Research Department, Jun 26, 2024

In 2023, around 13.42 billion euros were spent on online advertising in Germany, according to the Interactive Advertising Bureau. This was a slight increase compared to the previous year. This statistic shows data on the online advertising expenditure in Germany from 2006 to 2023.

Online advertising expenditure in Germany from 2006 to 2023 (in billion euros)

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Release date

May 2024

Region

Germany

Survey time period

2006 to 2023

Supplementary notes

Figures were partly derived from previous publications.
No information on advertising expenditure in Germany available for 2014.
Figures have been rounded.

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Digital advertising in GermanyDigital advertising in EuropeMedia usage in GermanyAdvertising in GermanyTV advertising in Germany
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