This statistic displays a ranking of paid advertising methods by effectiveness, according to marketers who used them in the United Kingdom (UK) from July to August 2016. Social promotion was ranked most effective, with 53 percent of marketers ranking it a 4 or 5 out of 5, "very effective".
Paid digital advertising methods ranked by effectiveness according to marketers in the United Kingdom (UK) in 2016
Adjust the presentation of the statistic and data points.
Share the statistic on social media channels or embed the statistic in your
website using "Embed Code", where available.
Cite this statistic and select one of the following formats: APA, Chicago, Harvard, MLA & Bluebook.
Print the statistic including description and metadata.
Chart type
Paid digital advertising methods ranked by effectiveness according to marketers in the United Kingdom (UK) in 2016
Share this statistic
You have no right to use this feature.
Make sure to contact us if you are interested in scientific citation.
You can upgrade your account to enable this functionality for all statistics.
This feature is not available with your current account.Request access
* In 2016, marketers were contacted using lists from Content Marketing Institute, MarketingProfs, The Association for Data-driven Marketing & Advertising (ADMA), and WTWH Media. ** Percentages shown represent marketers who rated each method a 4 or 5 on a 5-point scale where 5 = “Very Effective” and 1 = “Not at all Effective.”
Statista has been my savior on several occasions.
The site is easy to maneuver and the data is in a format that can
go right into a report or presentation.
Learn more about how Statista can support your business.
Content Marketing Institute. (December 7, 2016). Paid digital advertising methods ranked by effectiveness according to marketers in the United Kingdom (UK) in 2016 [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/416903/most-effective-digital-advertising-methods-uk/
Content Marketing Institute. "Paid digital advertising methods ranked by effectiveness according to marketers in the United Kingdom (UK) in 2016." Chart. December 7, 2016. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/416903/most-effective-digital-advertising-methods-uk/
Content Marketing Institute. (2016). Paid digital advertising methods ranked by effectiveness according to marketers in the United Kingdom (UK) in 2016. Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/416903/most-effective-digital-advertising-methods-uk/
Content Marketing Institute. "Paid Digital Advertising Methods Ranked by Effectiveness According to Marketers in The United Kingdom (Uk) in 2016." Statista, Statista Inc., 7 Dec 2016, https://www.statista.com/statistics/416903/most-effective-digital-advertising-methods-uk/
Content Marketing Institute, Paid digital advertising methods ranked by effectiveness according to marketers in the United Kingdom (UK) in 2016 Statista, https://www.statista.com/statistics/416903/most-effective-digital-advertising-methods-uk/ (last visited December 26, 2024)
Paid digital advertising methods ranked by effectiveness according to marketers in the United Kingdom (UK) in 2016 [Graph], Content Marketing Institute, December 7, 2016. [Online]. Available: https://www.statista.com/statistics/416903/most-effective-digital-advertising-methods-uk/
Profit from additional features with an Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.