Most effective paid digital advertising methods in the United Kingdom (UK) 2016

Published by Statista Research Department, Dec 7, 2016
This statistic displays a ranking of paid advertising methods by effectiveness, according to marketers who used them in the United Kingdom (UK) from July to August 2016. Social promotion was ranked most effective, with 53 percent of marketers ranking it a 4 or 5 out of 5, "very effective".

Paid digital advertising methods ranked by effectiveness according to marketers in the United Kingdom (UK) in 2016

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Release date

December 2016

Region

United Kingdom

Survey time period

2016

Number of respondents

87 respondents

Special properties

for-profit marketers (B2B and B2C)*

Method of interview

Email survey

Supplementary notes

* In 2016, marketers were contacted using lists from Content Marketing Institute, MarketingProfs, The Association for Data-driven Marketing & Advertising (ADMA), and WTWH Media.
** Percentages shown represent marketers who rated each method a 4 or 5 on a 5-point scale where 5 = “Very Effective” and 1 = “Not at all Effective.”

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