Most effective paid digital advertising methods in the United Kingdom (UK) 2016

Paid digital advertising methods ranked by effectiveness according to marketers in the United Kingdom (UK) in 2016

CharacteristicShare of respondents**
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Statistic: Paid digital advertising methods ranked by effectiveness according to marketers in the United Kingdom (UK) in 2016
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Release date

December 2016

Region

United Kingdom

Survey time period

2016

Number of respondents

87 respondents

Special properties

for-profit marketers (B2B and B2C)*

Method of interview

Email survey

Supplementary notes

* In 2016, marketers were contacted using lists from Content Marketing Institute, MarketingProfs, The Association for Data-driven Marketing & Advertising (ADMA), and WTWH Media.
** Percentages shown represent marketers who rated each method a 4 or 5 on a 5-point scale where 5 = “Very Effective” and 1 = “Not at all Effective.”

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