This statistic displays the paid advertising methods used by marketers in the United Kingdom (UK) from July to August 2016. Of marketers, 76 percent reported using search engine marketing to promote or distribute content.
Types of paid digital advertising used by content marketers in the United Kingdom (UK) in 2016
Characteristic
Share of respondents
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* In 2014, marketers were contacted using lists from Content Marketing Institute, MarketingProfs, The Association for Data-driven Marketing & Advertising (ADMA), and WTWH Media.
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Content Marketing Institute. (December 7, 2016). Types of paid digital advertising used by content marketers in the United Kingdom (UK) in 2016 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/416899/paid-advertising-usage-among-marketers-in-the-uk/
Content Marketing Institute. "Types of paid digital advertising used by content marketers in the United Kingdom (UK) in 2016." Chart. December 7, 2016. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/416899/paid-advertising-usage-among-marketers-in-the-uk/
Content Marketing Institute. (2016). Types of paid digital advertising used by content marketers in the United Kingdom (UK) in 2016. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/416899/paid-advertising-usage-among-marketers-in-the-uk/
Content Marketing Institute. "Types of Paid Digital Advertising Used by Content Marketers in The United Kingdom (Uk) in 2016." Statista, Statista Inc., 7 Dec 2016, https://www.statista.com/statistics/416899/paid-advertising-usage-among-marketers-in-the-uk/
Content Marketing Institute, Types of paid digital advertising used by content marketers in the United Kingdom (UK) in 2016 Statista, https://www.statista.com/statistics/416899/paid-advertising-usage-among-marketers-in-the-uk/ (last visited August 25, 2024)
Types of paid digital advertising used by content marketers in the United Kingdom (UK) in 2016 [Graph], Content Marketing Institute, December 7, 2016. [Online]. Available: https://www.statista.com/statistics/416899/paid-advertising-usage-among-marketers-in-the-uk/