As of September 2024 in the United Kingdom, 98 percent of Generation Z, those born between 1995 and 2012, were using social media. The same was true for 97 percent of millennials in the country. Overall, 92 percent of Gen X were on social networks, as were 86 percent of Baby boomers.
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Everything on "Social media usage in the United Kingdom (UK)" in one document: edited and divided into chapters, including detailed references.
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Overview
Demographics
Usage
TikTok
Other major social media platforms
Social media brand profiles
Social media influencers
User attitudes
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