Book purchase incentives by age France 2015

This statistic shows purchase incentives for books among French respondents as of 2015, by age group. It reveals that respondents aged 65 and older were the most receptive to recommendations from a journalist or a critic. However, only 13 percent of them cited a recommendation from an internet user as an incentive to buy a book.

Incentives to purchase books in France as of 2015, by age group*

Characteristic	65 years and older	50-64 years	35-49 years	25-34 years	15-24 years
Recommendation from someone close to you	80%	81%	88%	93%	89%
Desire to read a book from an author that you appreciate	86%	87%	84%	82%	78%
Recommendation from a journalist, a critic	71%	68%	67%	47%	49%
Presence of the author on TV or on the radio	52%	56%	50%	32%	36%
Advertisement	47%	41%	43%	38%	37%
Recommendation from a teacher	21%	24%	36%	49%	62%
Trust in the publisher or collection	32%	33%	33%	40%	34%
The book won a literary award	37%	31%	24%	22%	25%
Recommendation from an internet user	13%	21%	32%	42%	42%
None of these incentive	3%	2%	1%	2%	3%

Loading statistic...

Download

Source

Show detailed source information?

Already a member?

Source

Use Ask Statista Research Service

Release date

March 2015

More information

Region

France

Survey time period

February 3 to 11, 2015

Number of respondents

776 respondents

Age group

15 years and older

Special properties

people who choose the book they will purchase before going to a point of sale

Method of interview

Computer-assisted telephone interviews (CATI)

Supplementary notes

* This question was phrased by the source as follows: "what can make you want to purchase a book in particular before going to the point of sale?"

Respondents could cite several purchase incentives.

Citation formats