This statistic displays the share of marketing budgets going to content marketing according to marketers in the United Kingdom (UK) as of May 2014. Nine percent of respondents reported that 15 to 20 percent of their organization's budget went to content marketing.
Approximately what proportion of your marketing communications/campaign budgets would you say is allocated to content marketing in 2014?
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Share of respondents
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Chartered Institute of Marketing. (December 31, 2014). Approximately what proportion of your marketing communications/campaign budgets would you say is allocated to content marketing in 2014? [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/416211/content-marketing-usage-in-the-uk/
Chartered Institute of Marketing. "Approximately what proportion of your marketing communications/campaign budgets would you say is allocated to content marketing in 2014?." Chart. December 31, 2014. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/416211/content-marketing-usage-in-the-uk/
Chartered Institute of Marketing. (2014). Approximately what proportion of your marketing communications/campaign budgets would you say is allocated to content marketing in 2014?. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/416211/content-marketing-usage-in-the-uk/
Chartered Institute of Marketing. "Approximately What Proportion of Your Marketing Communications/Campaign Budgets Would You Say Is Allocated to Content Marketing in 2014?." Statista, Statista Inc., 31 Dec 2014, https://www.statista.com/statistics/416211/content-marketing-usage-in-the-uk/
Chartered Institute of Marketing, Approximately what proportion of your marketing communications/campaign budgets would you say is allocated to content marketing in 2014? Statista, https://www.statista.com/statistics/416211/content-marketing-usage-in-the-uk/ (last visited August 25, 2024)
Approximately what proportion of your marketing communications/campaign budgets would you say is allocated to content marketing in 2014? [Graph], Chartered Institute of Marketing, December 31, 2014. [Online]. Available: https://www.statista.com/statistics/416211/content-marketing-usage-in-the-uk/