This statistic displays the gaming categories preferred by gamers in Great Britain in 2013. Puzzle Games and other unspecified games were the most popular with a total of 77.1 percent playing them. Action and arcade games were also popular among gamers.
Gaming categories most popular among gamers in Great Britain in 2013
Characteristic
Share of respondents**
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* The source provides the following information regarding survey methodology:
Each respondent is asked to complete a paper questionnaire covering attitudes, product ownership, shopping, media behaviour, etc., keep an e-diary detailing their activities on a half hourly basis over a seven day period, and download an app onto their smartphone which passively measures their mobile phone behaviour over a four-week period (New for TouchPoints5 on a sub sample only). ** 28 day reach
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Institute of Practitioners in Advertising. (December 15, 2014). Gaming categories most popular among gamers in Great Britain in 2013 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/416196/gaming-categories-preferred-by-gamers-great-britain-uk/
Institute of Practitioners in Advertising. "Gaming categories most popular among gamers in Great Britain in 2013." Chart. December 15, 2014. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/416196/gaming-categories-preferred-by-gamers-great-britain-uk/
Institute of Practitioners in Advertising. (2014). Gaming categories most popular among gamers in Great Britain in 2013. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/416196/gaming-categories-preferred-by-gamers-great-britain-uk/
Institute of Practitioners in Advertising. "Gaming Categories Most Popular among Gamers in Great Britain in 2013." Statista, Statista Inc., 15 Dec 2014, https://www.statista.com/statistics/416196/gaming-categories-preferred-by-gamers-great-britain-uk/
Institute of Practitioners in Advertising, Gaming categories most popular among gamers in Great Britain in 2013 Statista, https://www.statista.com/statistics/416196/gaming-categories-preferred-by-gamers-great-britain-uk/ (last visited July 22, 2024)
Gaming categories most popular among gamers in Great Britain in 2013 [Graph], Institute of Practitioners in Advertising, December 15, 2014. [Online]. Available: https://www.statista.com/statistics/416196/gaming-categories-preferred-by-gamers-great-britain-uk/